German media company ProSiebenSat.1 Media SE selects Codemill as custom development partner for its media management modernisation project

Sep 25, 2017

Project involves replacing ProSiebenSat.1’s legacy MAM system
Codemill chosen as part of the Swedish trio of partners that also includes Cantemo & Vidispine
Project involves seven codemillers with UX, workflow customization and Cantemo integration expertise

Project expected to be completed in Q2 of 2019
Umeå, September 25, 2017.. Video technology expert Codemill has been selected as custom development partner to assist German media company ProSiebenSat.1 Media SE in their media management modernisation project. The project, which will be delivered in four phases, is part of a larger infrastructure modernisation initiative. The company will replace its legacy MAM system with Cantemo Portal, which will become ProSiebenSat.1’s primary system for digital media management and distribution. Codemill’s familiarity with Cantemo Portal and its track record of executing projects of similar scope were key considerations in getting selected. The project involves the experienced Swedish trio of Cantemo, Vidispine and Codemill and German company Dimensional.

Speaking on the development Rickard Lönneborg, CEO Codemill noted, ”We are delighted that ProSiebenSat.1 chose us for a project of this stature. This project is our currently largest engagement into the German market and testimony of the work we have delivered to major broadcasters in Europe. It is our commitment to be perceived as specialists in video technology, workflow customisation and UX design for the media and entertainment industry. Our strong track record of delivering complex projects within content management and workflow customization to major broadcasters will help us provide ProSiebenSat.1 with a quality solution. We look forward to a continued association with them.”

Dr. Martin Emele, Managing Director, ProSiebenSat.1 Produktion GmbH noted,“We are very pleased to have Codemill as our custom development partner for a project of this magnitude. They bring with them a unique blend of knowledge, skills and expertise in workflow customization, video technology and UX design. Combine this with their deep technical understanding of Cantemo portal and Vidispine, the decision to bring them on board was an easy one. With phase one of the project underway we are already seeing the value they bring to the table. We look forward to continue working closely with them to make this project a resounding success.”

The project divided into four phases, involves seven employees from Codemill with UX, workflow customization and Cantemo / Vidispine integration expertise. Phase one focuses on building the basic platform architecture and implementing distribution supply for Free TV. The second phase will focus on video transformation, and non-linear distribution to realize first end-2-end workflows. In the third phase, a few existing MAM and MAM-related systems will be migrated by more complex workflows in a step by step manner. The fourth and final phase will be focused on consolidation and conclusion of the project, which is expected to be completed in the second quarter of 2019.

ProSiebenSat.1 Media SE

ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong presence in the TV and digital markets. Free TV financed by advertising is the core business of the Group. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku is the Number 1 in the German audience and TV advertising markets. The Group has tapped into an additional attractive business area through the distribution of its television channels in HD quality. At the same time, the Group successfully networks the wide reach of its TV business with a strong digital unit. Already today, ProSiebenSat.1 is Germany’s leading video marketer on the Internet and with maxdome or Studio71 one of the most successful providers of digital entertainment. ProSiebenSat.1 has also built up a successful e-commerce business of digital platforms in recent years, which is now one of the Group’s most important growth drivers. This broadcasting, digital entertainment and commerce portfolio is supplemented by Red Arrow, an international production and distribution network. The headquarters of ProSiebenSat.1 are in Unterföhring near Munich. The entity was founded in October 2000 and today employs a workforce of around 6,000 people. The ProSiebenSat.1 share has been listed in the leading DAX index since March 2016.

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